XNDM Branding by top Creative Agency in India
Making luxury a new-age currency.
The ultra-rich don’t worry about money; they worry about privacy and chase unique experiences. Enter GB Island, where High Net Worth Individuals (HNIs) and the crème de la crème sought to relish life away from prying eyes. Here, the pursuit of pleasure intertwines seamlessly with the commitment to upholding their right to privacy, extending even to financial transactions.
This team of innovators embarked on a mission to disrupt the luxury and travel industry by crafting a destination that stands apart from the rest—an island that mirrors paradise yet functions with the impenetrability of Fort Knox.
MAKING
LUXURY
A NEW-AGE
CURRENCY
The ultra-rich don’t worry about money; they worry about privacy and chase unique experiences. Enter GB Island, where High Net Worth Individuals (HNIs) and the crème de la crème sought to relish life away from prying eyes. Here, the pursuit of pleasure intertwines seamlessly with the commitment to upholding their right to privacy, extending even to financial transactions.
This team of innovators embarked on a mission to disrupt the luxury and travel industry by crafting a destination that stands apart from the rest—an island that mirrors paradise yet functions with the impenetrability of Fort Knox.
AHA was tasked with transforming this idea into reality. From developing the master plan to creating 3D visualisations, shaping the project’s identity, naming, and designing the cryptocurrency, AHA had to bring this dream to life.
INJECTING AHA IN THE IDEAS
Since this was for the ultra-rich, we needed an identity as unique as their opulent lifestyles. Our inspiration stemmed from observing the lavish globe-trotting of the wealthy—a seemingly infinite realm of luxury.
That led us to the idea – XNDM
An exclusive destination with infinite possibilities.
TAKING THE IDEA TO THE CONSUMERS
Planning and visualisation:
The idea included a blend of luxury and necessities that were intended to be part of the island. Grounded in a futuristic concept, the goal was to incorporate both a sense of the future and luxury.
With the vision in mind, we imagined underwater pods, a cruise, an exclusive club, and retail spaces. Following this, we visualised these elements in 3D, aiming to attract investors. The design included all things luxurious and fancy.
Identity:
Building upon this exclusive proposition, the identity had to mirror its exclusivity.
We opted for ‘X’ as a symbolic representation, resembling an infinity symbol, to convey premium quality and a world within the world. This was extended to define the identity of the cryptocurrency as well.
The intention was to extend this concept to engage with the investor community and potential future customers and clients worldwide, achieved through a simple, classy, modern, and responsive website.
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