Empowering therapy with a Taap.
A surge in mental health issues prompted by longer recovery times and an increased risk of relapse underscored the need for sustained solutions. Vanity tech interventions, though prevalent, demonstrated low effectiveness. Recognising the gap, there was a demand for something that could truly make a difference, providing therapists and clients/patients with long-term benefits.
Aha was entrusted with the task of shaping the narrative, identity, and go-to-market (GTM) strategy to address this critical need.
EMPOWERING
THERAPY WITH
A TAAP
A surge in mental health issues prompted by longer recovery times and an increased risk of relapse underscored the need for sustained solutions. Vanity tech interventions, though prevalent, demonstrated low effectiveness. Recognising the gap, there was a demand for something that could truly make a difference, providing therapists and clients/patients with long-term benefits.
Aha was entrusted with the task of shaping the narrative, identity, and go-to-market (GTM) strategy to address this critical need.
INJECTING AHA IN THE IDEAS
We conducted extensive research, engaging in conversations with over 110 therapists and patients/clients across the United States.
Discovery 1:
We discovered that the restricted number of in-person sessions can impede desired outcomes, as clients/patients frequently require more human connection to sustain motivation. The critical period between sessions plays a pivotal role in preventing relapse or slow progress, emphasising the necessity for continuous support.
Discovery 2:
8/10 therapists were found to be falling behind in incorporating technology into their therapy processes.
The realisation led us to build a bridge that connected patients to therapists beyond sessions and allowed therapists to integrate into their practice with an opportunity to monetise.
The idea was to create a tech platform (native app) that goes beyond traditional therapy sessions, fostering continuous support and technological integration for enhanced outcomes.
The platform, known as TAAP (Therapy Augmentation and Acceleration Platform), skillfully bridged the gap between therapists and patients beyond standard sessions. Its purpose was to provide continuous and cost-effective support, allowing therapists to integrate technology seamlessly into their practice. TAAP, powered by AI, symbolises both its technological essence and the effortless connection between clients and therapists with just a tap.
TAKING THE IDEA TO THE CONSUMERS
Identity:
We drew inspiration from the diverse range of emotions individuals battling mental health experience, emphasising the unspoken expression of feelings as its semiotic foundation.
Instead of explicitly stating emotions, the brand aimed to subtly convey this nuanced spectrum, encouraging individuals to connect and express themselves. The logo, resembling a fresh emoji, creatively showcased various expressions, serving as an interactive and fun symbol for open communication, appealing to therapists and clients alike.
Visual Language:
We incorporated a dual-colour scheme, centring our palette on two key hues: green and white.
The colour white symbolises positivity, open spaces, and optimism, creating an atmosphere of brightness and expansiveness.
On the other hand, the colour green is chosen to evoke a sense of hope and the nurturing of that hope. Together, these colours were carefully selected to convey a message of positivity, optimism, and the fostering of hope throughout the concept.
Website:
The website functioned as an information repository, providing comprehensive details about the platform and its benefits for both clients and therapists.
Its primary objective was to educate individuals and offer immediate assistance to those grappling with mental health challenges. Simultaneously, it aimed to assist therapists in identifying patients in genuine need of care and ongoing monitoring.
App:
TAAP served as a conduit for enhancing and expediting outcomes in therapeutic settings like CBT, DBT, and ACT. The platform initially catered to therapists through a desktop portal and a mobile application.
The platform supported custom activity assignments, video sharing, and efficient questionnaire distribution. The intelligent dashboard tracked progress and assessed scores, and a chat feature facilitated ongoing communication between visits.
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