Savia Branding by Creative Agency in India

Taking middle eastern fragrance to the world. In the backdrop of an already saturated fragrance market in the UAE, characterised by the commanding presence of established industry leaders, the primary challenge faced by the brand was the necessity to distinguish itself amidst this crowded landscape. The market, being tightly packed with major players, posed a formidable obstacle to achieving visibility and recognition.

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TAKING
MIDDLE EASTERN
FRAGRANCE
TO THE WORLD

In the backdrop of an already saturated fragrance market in the UAE, characterised by the commanding presence of established industry leaders, the primary challenge faced by the brand was the necessity to distinguish itself amidst this crowded landscape. The market, being tightly packed with major players, posed a formidable obstacle to achieving visibility and recognition.

The challenge extended beyond merely offering appealing scents; it entailed crafting an unparalleled olfactory experience that not only reflected the opulence and cultural richness but also exuded a sense of innovation. The formidable task was to transcend conventional expectations and redefine the narrative around fragrances, transforming them from mere products to immersive experiences.

Moreover, the market dynamics demanded a strategic approach that not only captured attention but also communicated the exclusivity and superior quality of the fragrances.

The challenge was heightened by the diverse demographic of consumers in the UAE, each with unique preferences and cultural sensitivities.

INJECTING AHA IN THE IDEAS

To overcome the challenge of establishing a distinctive presence in a saturated market, our strategic solution revolved around the core concept of distinctiveness. Recognising that standing out was not just a desire but a necessity in a crowded landscape, we directed our efforts toward infusing the brand with a truly unique identity, setting it apart from the competition.

Our emphasis on distinctiveness was not merely a surface-level makeover; it served as the guiding force shaping the brand’s entire trajectory.

This approach not only addressed the immediate challenge of visibility but also laid a foundation for sustained differentiation and success.

TAKING THE IDEA TO THE CONSUMERS

Identity:

ESSENCE

At the core of Savia’s DNA lies a deep-rooted essence that heightens the senses and evokes powerful emotions. We at Savia combine creativity with the alchemy of human desire to craft fragrances.

Our fragrances are not just scents; they extend far beyond stirring a myriad of feelings within us and others touched by its trail. We partner with brands that share our values of quality, creativity, innovation, and sustainability and offer products for every mood and moment.

ESSENCE

At the core of Savia’s DNA lies a deep-rooted essence that heightens the senses and evokes powerful emotions. We at Savia combine creativity with the alchemy of human desire to craft fragrances.

Our fragrances are not just scents; they extend far beyond stirring a myriad of feelings within us and others touched by its trail. We partner with brands that share our values of Quality, Creativity, Innovation, and Sustainability and offer products for every mood and moment.

A strategic process of deconstructing existing logos and injecting them with meaningful elements was involved. One that resonated with the brand narrative.

To reinforce this newfound identity, we developed comprehensive brand guidelines. These guidelines became the cornerstone of the messaging strategy, ensuring a consistent visual language across various platforms. From colour selections to font choices, every detail was meticulously crafted to reinforce the brand’s unique personality.

Recognising the importance of physical touchpoints, we extended the brand identity into tangible forms through engaging branded merchandise. This not only strengthened the visual presence but also provided a tangible way for our audience to connect with the brand.

COMMUNICATION:

In designing the digital communication strategy, we embraced a holistic approach to convey the distinctive brand identity and resonate with the target audience. The focus was on creating a seamless and engaging online presence.

Leveraging the power of social platforms, we strategically integrated the redefined visual identity into the social media profiles. Consistent visuals, engaging content, and targeted messaging were employed to maintain a cohesive online brand image.