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CRAFTING
PRESENCE WITH
FRAGRANCE AND
STORYTELLING

In beauty and personal care, brands often split into two camps: fantasy-driven fragrance stories or functional skincare demonstrations. Enchanteur, the French-inspired fragrance brand from Wipro Yardley, wanted to break this mould in the GCC, elevating a perfumed body lotion from “just a moisturiser” to a symbol of presence, elegance, and modern femininity.

That’s where AHA stepped in: to create a campaign that could merge product performance with emotional resonance, and make Enchanteur stand apart in a crowded category.

Injecting AHA into the Idea

Our discovery process revealed the opportunity to tell a story that was both
culturally attuned and emotionally layered:

Fragrance Meets Function

Perfume ads lean on romance; lotion ads on hydration. We found power in bridging the two, fragrance made wearable, daily.

Climate Conscious

Consumers in the Middle East prioritise products that are light, non-sticky, and suited to heat. A lotion that hydrates while perfuming became instantly relevant.

Redefining Femininity

Women are rarely shown as both graceful and resilient at once. We saw a chance to reflect this duality authentically.

Presence as Metaphor

True presence doesn’t shout. It’s quiet confidence that lingers, just like fragrance. This insight became the campaign’s creative anchor.

Bringing the Idea to Life

We built a campaign framework that wove these
insights into a unified narrative:

Fragrance as Presence

Symbolized by a recurring motif—a delicate scarf that lingers like memory.

Strength in Grace

Contrasts came alive in settings from an elegant elevator moment to the intensity of an MMA studio.

Skin That Performs

Product shots emphasized the lotion’s light, hydrating, non-sticky formula—designed for GCC summers.

Global Storytelling, Local Relevance

Shot in Bangkok with a French director, Canadian AD, Thai DOP, and an Italian-Brazilian lead, yet crafted to land culturally during Eid in the Middle East.

Luxury Made Accessible

Cinematic storytelling blended seamlessly with clear product USPs to keep Enchanteur aspirational yet approachable.

TAKING THE IDEA
TO THE CONSUMERS

Technology

A new formulation that is light, deeply hydrating, and positioned as an everyday fragrance that provides comfort.

Visual & Identity

Minimalist frames captured contrasts, delicacy, and intimacy, with a narrative thread centered around strength.

Collaboration & Craft

Casting involved over 40 women and MMA choreography to enhance authenticity. A global crew from five countries contributed to the film’s precision and artistry.