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Helping couples take control of family planning. Given a clear mandate, our task was to breathe life into the concept and, more importantly, establish credibility and assurance effectively. Couples may encounter challenges when trying to conceive, leading to stress and prompting them to explore alternative methods such as IVF, surrogacy, or adoption. Go Back HELPING COUPLESTAKE CONTROL OFFAMILY PLANNING Given a clear mandate, our task was to breathe life into the concept and, more importantly, establish credibility and assurance effectively. Couples may encounter challenges when trying to conceive, leading to stress and prompting them to explore alternative methods such as IVF, surrogacy, or adoption. In a landscape where fertility often relies on medical professionals and labs, Inito sought to simplify the process and allow couples to take control of their destiny with a scientifically backed, user-friendly tool that empowered couples to plan their conception more effectively and tackle the challenges of soaring medical expenses. Inito Fertility Tracker was meant for couples to understand their ovulation cycles better and use the information to plan their pregnancy. Many couples face challenges in conceiving because of inadequate planning, often attempting to conceive after the optimal fertility window has passed. Inito addressed this gap with its innovative device incorporating hormone analysis to help couples increase their chances of getting pregnant by 89% with 99% clinical accuracy. The whole intent of Inito was to “simplify” the process. It involved utilising an environment accessible to everyone, regardless of educational or societal background. It only required a platform and technology that is easy to understand and use, as simple as ABC. Allow the test strip to soak in urine(first urine of the day) for 15 sec Insert the test strip into the InitoFertility Monitor See results on the Initio Appand plan INJECTING AHA IN THE IDEAS In a landscape where medical professionals and labs play a significant role, our primary objective was to tackle a critical challenge: instilling assurance and credibility. We sought to empower consumers (couples) to take charge of their future. The question was: “How can a digital device empower couples for a confident and controlled fertility journey?” Moreover, it was crucial to note how couples spent a considerable amount of time searching for information and reading reviews, FAQs, and articles during times of stress. They sought help and reassurance, turning to people and platforms that could provide comfort and confidence. In the quest for parenthood, the expense of fertility treatments compounds the stress of not conceiving naturally. At that point, what matters is unwavering assurance – something that encourages couples to stay hopeful and persist in turning their dreams into reality. We took the human insight that “support outweighs setbacks” and mapped the brand idea with this journey. “HOPE AND ASSURANCE: REALITY’S TRUE LENS”. TAKING THE IDEA TO THE CONSUMERS Identity: Taking inspiration from the camera lens – the core idea of Inito was to symbolise the profound role it embodies in the Inito Fertility Monitor experience. This intentional choice served as a visual motif and encapsulated the essence of how perspective and clarity are fundamental to the Inito journey. The lens, a potent symbol of focus and insight, becomes the gateway through which individuals perceive and navigate their unique fertility narratives with confidence and empowerment. THE LENS The Lens symbol in the logo has been designed using Fibonacci numbers to bring symmetry, balance and beauty through the usage of the Golden Ratio. The ratio between, both, the thicknesses and radii of the three circles has been designed to maintain a ratio of 1.618. Visual language: The visual language comprised three key elements: the camera lens, capturing life’s bright side; vibrant colours, infusing positivity and semiotics; conveying symbolic values of hope, joy, optimism, and assurance. The lens concept was a visual tool and a narrative hook, inviting individuals to perceive the fertility journey through a positive and focused perspective. We used vibrant and inviting visuals coupled with strategic colour psychology. Our aim was to instil confidence and positivity, guiding couples on a path where the journey to conception became a source of joy and happiness. Website: The website extended the same visual language, prioritising function over form as its core intent. This approach aimed to ensure that users could effortlessly access pertinent information, fostering confidence in their interactions with the platform. The aim was to provide a user-friendly space where visitors can seamlessly access valuable information and feel assured about their journey with Inito. Blogs: The blog section focussed on articles and studies that reinforced the “assurance” and “credibility” KPIs. To ensure the correct information was disseminated, the articles were meticulously crafted following in-depth research and validation by doctors, medical practitioners, nutritionists, and more. The articles were tailored to address user queries and directed them to specific pages on the Inito website providing accurate and reliable answers. Film: The film focussed on the common emotional struggles of couples dealing with infertility. It followed a woman’s challenging journey to conceive, exploring the emotional ups and downs, physical strain, and mental toll during months of unsuccessful attempts. The turning point in the story, marked by the discovery of Inito, represents a potential solution that injects hope into the narrative, offering a fresh perspective on fertility tracking and family planning. Ultimately, the film sought to shed light on the everyday struggles faced by many couples and aimed to resonate with the audience’s emotions, especially those who might have been navigating similar challenges on their path to conception. Explore more savia emami shfh plateonic Looking to multiply your brand’s buzz? Get in touch

Making a smart move in the men’s grooming world. In the dynamic landscape of men’s grooming products, Fair and Handsome/Smart and Handsome embarked on a strategic journey to establish itself as a leader in the skincare industry. Go Back MAKING ASMART MOVEIN THE MEN’SGROOMINGWORLD In the dynamic landscape of men’s grooming products, Fair and Handsome/Smart and Handsome embarked on a strategic journey to establish itself as a leader in the skincare industry. Setting its sights on Myanmar, the brand wanted to fortress its position, aiming to become the go-to choice for men seeking effective and innovative grooming solutions. Simultaneously, it embraced the challenge of expanding its footprint in Malaysia, recognising the untapped potential within the market. With a forward-thinking approach, the brand sought to increase TTB opportunities in Singapore, fostering a strong presence and creating avenues for growth. Through a combination of quality products and a targeted market approach, Fair and Handsome/Smart and Handsome aimed to leave an indelible mark on the regional men’s grooming landscape, solidifying its reputation as a trusted and preferred brand. Our responsibility initially involved managing the communications for Myanmar, Singapore, and Malaysia. INJECTING AHA IN THE IDEAS The research shed light on human behaviour, societal norms, and cultural trends, specifically focusing on beauty in Korea, Japan, and China. It uncovered the various factors influencing perceptions and practices all around the world. The discoveries shed light on the evolving paradigms within the beauty industry, unveiling the dynamic interplay between innovation, language, trends, feminine influence, and the imperative of appearance in the professional sphere. Discovery 1: Influence of innovation of Korea + Japan + China:Our research illuminated the distinct impact of each country’s technological advancements, emphasising how these innovations have not only shaped but also redefined prevailing beauty ideals in their respective societies. This underscores the dynamic interplay between technology and cultural perceptions of beauty, providing valuable insights into the ever-evolving nature of societal norms across these East Asian nations. Discovery 2: Non-constrictive & non-conforming language of beauty:We noticed a notable shift in beauty discourse. There is an emergence of language that is non-constrictive and non-conforming, challenging conventional norms. This shift contributes to a more inclusive and expansive understanding of beauty, suggesting a broader acceptance of diverse perspectives and rejecting rigid, traditional standards. The discovery points to a cultural evolution in which language plays a crucial role in reshaping perceptions and fostering a more inclusive beauty narrative that embraces diversity and individuality. Discovery 3: Beauty trends promoted by influencers and brands:We found a symbiotic relationship between influencers and beauty brands in the digital realm. It highlighted that influencers play a pivotal role in setting and swiftly disseminating beauty trends, showcasing the dynamic impact of digital platforms on shaping the contemporary beauty landscape. Discovery 4: Feminine influence that triggered grooming habit:We uncovered the significant influence of femininity on grooming habits, shedding light on the psychological and sociocultural factors that shape these practices. It provides valuable insights into the intricate relationship between feminine influences and grooming routines, emphasising a deeper understanding of the motivations behind such behaviours. Discovery 5: Appearance competition to defend job-market equity:We came across the phenomenon of appearance competition in professional settings, revealing how individuals manage the delicate balance between personal presentation and the pursuit of equity in the job market. It uncovered the complex dynamics at play in contemporary workplaces, providing insights into the nuanced ways appearance factors into professional success and interpersonal dynamics. In conclusion, the strategy sought to enhance and ignite the growing interest in self-grooming by developing relatable and compelling content focused on lookism. The goal was to connect with our audience, encouraging them to adopt grooming practices that reflect their unique styles. The overarching aim was to instil confidence and promote self-expression among the audience. Following the successful delivery of our services, marked by high engagement rates on these platforms, we were entrusted with the additional mandate of overseeing the social media pages for the Middle East and Pakistan. This expansion reflected the confidence in our capabilities and the positive impact we had on the digital presence of the brand. TAKING THE IDEA TO THE CONSUMERS Visual language: In visual communication, we centred our approach on the theme of lookism, showcasing achievers and strivers. We incorporated brand symbols that connect with our audience, and the bold messaging conveyed a narrative beyond aesthetics, emphasising self-expression and success. The goal was to establish a visual language that mirrors current trends and solidifies our brand identity in the audience’s minds. Packaging: As a newcomer in these markets, Emami focused primarily on native citizens and served a relatively small South Asian population. Given the limited market size, it became essential to adopt a more appealing strategy to expand the market presence and stand out on the shelf. Following specific category codes were necessary. In aiming to capture the lion’s share of the market, Emami recognised the need for a larger and more robust visual identity. Our goal was to elevate the packaging’s appeal and shelf impact, differentiate it from competitors, enhance benefit callouts, and reinforce brand equity. Recognising that consumers in our target group were primarily influenced by promises of function and category familiarity, our approach sought an intersection of art and science. We aimed for a packaging design that avoided dissonance, ensuring a powerful shelf statement for Fair and Handsome Facewash. Explore more plateonic mandala xndm Looking to outsmart your competition? Get in touch